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GrowingCo generates market intelligence in new
and innovative ways, across a range of subjects, via close questioning
of both customers and suppliers. Instead of surveying a few dozen
Fortune 1000 companies on their buying plans to deploy a new technology,
GrowingCo surveys can often contain responses from literally hundreds
of companies of many different sizes.
GrowingCo forums provide select peer groups a
better understanding of the technical and financial outcomes of
previous undertakings. GrowingCo uses this data to supply sponsors
and participants with data, peer insight and the analysis they need
in order to make good decisions.
Historically, market intelligence firms have taken
a singular approach to examining the market, concentrating on either
the vendor community or the enterprise. GrowingCo’s programs
examine markets from the buyer and the vendor’s perspective.
The purposes of providing both perspectives is not only to gain
a more complete understanding of the trends in the market place,
but to insure that the market analysis remains empirical, and that
claims of performance by vendors, or demand by the enterprise, are
not merely taken prima facie, but tested and validated with the
market at large.
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